“Everyday Media and Digital Cultures” deals with items that play a role in everyday life. But it is also about media that only work on the Internet. For example: social networks, web videos, video chat programs, voice assistants or portable computers. They all have similar functions and are changing everyday culture. For example: instead of using a real map or a phone to navigate, many people use Google Maps or Google Pixel.

Such changes are always associated with new technologies. But they are also always an issue in politics, society and the economy. In the divisom “Everyday Media and Digital Cultures”, we examine these changes. We look at how they came about. And we consider which theories fit in with them.

We also see everyday life as a medium. An item is a mediator. Everyday life mediates between social structures and technical infrastructures. It also mediates between individual actions and devices. Everyday life shows, for example, whether products such as Google Glass or medical masks are really accepted everywhere.

The research unit is part of the Institute for Film, Theater, Media and Cultural Studies.